如果促銷設(shè)置錯(cuò)誤，導(dǎo)致?lián)p失是必然的，如果損失在可以接受的范圍之內(nèi)，自然也就關(guān)系不大?？墒瞧行┵u家，在促銷設(shè)置后短時(shí)間內(nèi)銷量暴增，導(dǎo)致的結(jié)果是:如果發(fā)貨，將損失慘重，如果不發(fā)貨，雖然眼前的損失可以避免。但后續(xù)將有可能造成賬號(hào)的訂單取消率等參數(shù)飆升，影響賬號(hào)整體表現(xiàn)。

那么，如果促銷活動(dòng)設(shè)置錯(cuò)誤了，作為賣家該怎么做呢？

結(jié)合前面文章案例中的賣家的一些后續(xù)故事，我在此對(duì)處理方式做一個(gè)整理。如果錯(cuò)誤已經(jīng)釀成，一定要采取積極主動(dòng)的措施。一方面聯(lián)系亞馬遜客服以求得理解和

支持，另一方面也要盡可能通過郵件、電話等方式聯(lián)系上已下單的顧客，向顧客做出道歉和解釋，爭(zhēng)取獲得顧客的理解。在聯(lián)系亞馬遜之后，可能會(huì)收到亞馬遜客服

類似下文的郵件回復(fù)：

Dear Seller,

I'm very sorry to hear about this. In this case I would recommend that you cancel all the effected orders.

I'mafraid this might affect your cancellation rate. Hence once cancelled I

would recommend that you write back to us so we could forward your

email to our performance team to annotate your account.

Meanwhile,

you can proceed with cancelling the orders. I would recommend that you

also contact each buyer informing them of the error and that you were

forced to cancel the order.

You can get the buyers email from an order report and email them in bulk. Here's how:

Manually request an Order Report as follows:

1.From the Orders tab, select Order Reports or go directly to the page:

http://sellercentral.amazon.com/gp/transactions/orderPickup.html

2. Make a selection from the Select Days drop-down and then click the Request Report button.

Download completed Order Reports as follows:

1.On the Orders tab, select Order Reports or go directly to the page:

http://sellercentral.amazon.com/gp/transactions/orderPickup.html

2. In the "Check Report Status & Download" section, click the Download button for the report you want.

3.Your browser might prompt you to choose whether to save or open the

report file. If prompted, save the file. If the file opens

automatically, save the opened file to your computer using the File >

Save as... command in the application that opened the file.

4.Youcan view the downloaded report using a spreadsheet or database program

such as Microsoft Excel or Access. If your browser automatically opens

the report in a text editor, just save a copy (see #3 above) and then

open that in a spreadsheet or database program.

See this Help page for a list of Order Report fields, definitions, and examples:

http://sellercentral.amazon.com/gp/help/651

Ifyou would prefer XML Order Reports, contact Seller Support and let us

know; we will reconfigure your report generation settings for you. Be

sure to let us know your desired frequency (every 4 or 8 hours, or once a

day at a specific time) so we can set up your scheduled reports.

Feel free to write back to us in case of any further questions.

We look forward to hearing from you.

Thank you for selling with Amazon,

亞馬遜客服在郵件中告知，這樣的情況，你可以取消訂單。但同時(shí),亞馬

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